We’ve Always Designed for Change. Now, We’ve Made One of Our Own.
- Angé Baard
- Jul 25
- 1 min read

1. Why We Made the Shift
For over a decade, we’ve worked behind the scenes helping companies reimagine how they work, lead, and grow. Our name -Kaleidoscope- has always represented what we do: shape-shifting complex systems into something meaningful and beautiful.But here’s the truth:
Not everyone knows how to spell Kaleidoscope.
And not everyone connects the name to business transformation.
So, we’re making it easier, for our future clients (and ourselves).
Introducing: www.newwaysofwork.co.za
Our bold new front door that says exactly what we’re about, no guesswork, no confusion.
2. We’re Not Rebranding — We’re Owning the Conversation
This isn’t a departure from who we are. It’s a declaration.
We are new ways of work. We live it, in our team structure, our daily workflows, our consulting methods, and our outcomes.
We’ve now given this philosophy its own home online.
It’s a place to explore:
Organisational design for modern teams
Human-centred ways of leading change
Stories and strategies from our own journey
Tools and methodologies to reimagine what work can be like
3. The Shift That Signals
In a world where everyone is searching for better ways to work, we’re planting a flag; because if your name makes people curious, your domain should make things clear.
We’re still Kaleidoscope, we still lead with Performance Perspectives, but now we’re easier to find, easier to know, and even more focused.
Explore it: www.newwaysofwork.co.za
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